hugo runs the digital ads for over 1,500 Compass agents a year. Every client is a Compass agent. Every single one.
This page is the playbook behind our regional work: the plays we run, what they cost, and what we've done in markets that look like yours.
Every regional campaign we've run started the same way. Not a broadcast pitch to a whole office. One person in a region who said, this is for us.
Someone who knows the market cold, who's willing to be the face of it, and who gets on the phone with us first. We build around that person. Everyone else in the region gets to see it work before we ask them to say yes.
If that person is you, keep reading. The plays below are exactly what we built for the last one.
Every play below started as a real campaign somewhere else first.
The fastest way to show up for one big moment.
One event weekend, one region, ads that keep following the people who were there for weeks after. Built for reunions, boat shows, races, anything with a date on the calendar and a crowd that shows up for it.
What it is. Social ads plus location targeting around the event itself, then two to four weeks of ads to everyone who showed up. Launch within two business days of a completed intake.
What we need from you. The event, the dates, and roughly how many agents want in. No minimum agent count.
The creative. One shared look built around the event, not a custom build per agent. That's what keeps this the fastest, cheapest play on the menu.
Every agent in the campaign gets their own report now. Their numbers, their forward-to-the-seller version.
Listing campaigns get a Traffic Report: the same one we build for every individual listing, seller-forwardable, plain English.
Brand campaigns get a report built in that same style, focused on staying visible over time rather than one flight. (This format is new. Still being finalized.)
Short sprints get an end-of-flight recap instead of a live report. A few days isn't enough time for a live report to mean anything.
Building one of these used to take real time per agent, so regions got one shared summary instead. That's fixed now. Every agent gets to see their own numbers and forward their own report.
Ready to move on one of these? Paste this into an email to us:
We're interested in [play] for [region or event], roughly [n] agents. Here's what we're working with: [dates, budget, anything else].
We'll get back to you within two business days.